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A Guide to Natural Feeding
It’s vital that the ingredients are recognisable as real food and when AMP talk about meat they mean real pieces not by products that some manufacturers describe as the meat content of their pet food.
A balanced pet food is often achieved for the consumers convenience by bulking out the food with lots of added vitamins, minerals and vegetable protein. It can also be achieved with a little care and by considering the right combination of best quality ingredients so that nothing else is needed.
Meat used as the main protein source is the most compatible for your dog or cats biochemistry. The over processing of the meat damages the potential nutritional content, which in some forms of processing means that up to 70% of the nutritional value of the food can be lost through the processing.
The honest labelling of AMP foods and ingredients allows the customer choice. Natural feeding is not a chemical mix and although the labels look empty in comparison to some alternative products the aim is to provide simple pre-packed ingredients for a natural feeding diet. This is achieved in pre-cooked, raw fresh or pre-dried forms.
The ultimate aim in natural feeding is to provide a diet that is as close to what animals were physically and behaviourally designed to eat. Whilst AMP offer a convenience range, natural feeding with PRIZE CHOICE means that you have the choice.
